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Day 2

P​HARMA ​PATIENT ACCESS WORLD CONGRESS 2025 EUROPE

Improving Patient Access for Better Health Outcomes and Quality of Life

Copthorne Tara Hotel London Kensington​, London, UK, London, United Kingdom

Day 2 - Thursday 12th June 2025

CHALLENGES & OPPORTUNITIES

  • Understand the cause of health inequalities and how they affect the community
  • Causes of health inequalities
  • How do health inequalities impact health and wellbeing?
  • How companies can address health equity through people and patient engagement;
  • Success measures of efforts to advance health equity
  • What can the industry do to promote health equity in the future?

Moderator:

Panelists:

  • Structural interventions that have yielded health benefits
  • Challenges and opportunities to advance improvements in minority health
  • Recommendations to encourage the development of structural interventions likely to advance health disparities research
  • Acquiring good quality data is essential in providing insights that can bring about improvement and reduce disparities
  • Focussing on implementation, impact and evaluation
  • Areas of focus for patient advocacy partnerships
  • Best practice in working together to produce better outcomes for patients
  • Benefits of working together
  • Embracing a patient-centric mindset and keep the patient front of mind
  • How to interact in every way with the groups that represent those patients
  • Discover how telehealth can make healthcare more accessible
  • Understanding patient perspectives on telemedicine crucial for its adoption and efficacy.
  • Key recommendations for telemedicine optimization and equity
  • Continuous evaluation and adaptation essential to address technological challenges and disparities in telehealth usage
  • Using artificial intelligence (AI) to address barriers to Patient Access
  • How can data and AI be utilised to promote access?
  • How can AI tools make it easier and more affordable for patients to receive needed care?
  • Potential to revolutionise the healthcare industry further
  • Importance of early consideration and integration of RWE into market access and commercialization strategies
  • How and where to access real-world Data?
  • Leveraging existing data sources and technologies to enhance study quality and streamline processes
  • Robust planning and interpretation methods for effective utilisation of data for driving evidence-based decision making
  • Primary barriers why patients struggle to access the therapies they need
  • Proactive steps life sciences companies can take to address these barriers
  • Impact of Not overcoming Patient Access hurdles
  • What Is pharma value and what should you know about it?
  • Benefits of payer value proposition
  • How to design an equitable value prepositions?
  • Examples of Payer Value Proposition in Pharma
  • Recommendations to enhance value assessment and recognition
  • Strategies to improve implementation
  • Optimising the benefits of value-based pricing, through complementary tools
  • Understanding the intricacies of pharma reimbursement
  • Reimbursement hurdles that impact market access of launching new therapies and patient access
  • The impact of Health Technology Assessment in reimbursement
  • A successful pharma reimbursement strategy
  • Future trends in reimbursement
  • Addressing the unequal access to medicines for patients across Europe
  • Disparities in the time it takes for European patients to access new medicines persist
  • Factors causing delays and barriers to access
  • Stakeholders collaboration towards pragmatic solutions that work for patients and help address Europe’s health inequalities.

Moderator:

Panelists:

  • Robust market access strategy to help ensure that pharmaceutical innovations benefit the widest population possible
  • Rigorous, proactive methodologies to support reimbursement
  • Effective approach guided by patient-centricity to ensure patients receive timely treatment.
  • Continuous medical education resulting in better clinical outcomes for patients and improved physician performance

Moderator:

Panelists:

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